Buzzing With Activity

June 2011

It has been one of the most eventful months I can remember.  Our farms have been buzzing with activity for all sorts of reasons with Steve’s Leaves having lot’s to celebrate along the way.

Steve’s Leaves are now available in stores nationwide thanks to Waitrose, Sainsbury’s, Budgens Wholefoods and Ocado.  Our UK farms have been in full swing to meet the increased demand for our ruddy gorgeous leaves.  Thanks to all who have given the tasty little tasty leaves a go, with a special thanks to those who take the time to Get in Touch, it is great to hear your views of Steve’s Leaves.

The success of the Steve’s Leaves Salad Bar, run in partnership with the Cole Henley Restaurant Bar & Grill, has been particularly exciting.  We have had some great days out already, right across the country, from the Devon County Show (the weather was fantastic) to the Royal Highland Show.

Check out our Win Stuff page for the chance to win tickets to summer events attended by the Steve’s Leaves Salad Bar team.

On a more serious note, I was saddened by the recent deaths and illnesses caused by the German e-coli food poisoning event (replicated, thankfully to a lesser extent, in France), now traced to sprouted seeds.  All food is vulnerable to microbial contamination.  Some microbes cause food to spoil, others can cause serious illness.  We took a number of calls over the month asking how safe are Steve’s Leaves.  We were able to offer reassurance, as by growing on our own farms, we take the route of preventing contamination in the first place.  We do it by applying Rocket Science – literally, using the HACCP (hazard snalysis crital control point) concept, which was developed by NASA in the early days of space flight.  That’s a business where accidents are not an option!  For us it means we have analysed all known risks to safety in the growing, harvesting and packing of our leaves.  To do this effectively, avoiding the serious issues when things go wrong (as in Germany and France), takes focus on the detail, applying great skill and a commitment to doing things the right way.  At Steve’s Leaves we do all three aplenty – to give you the confidence that each and every bag of Steve’s Leaves is fresh, tasty, nutritious and safe.

News just in is another fantastic win for Steve’s Leaves.  Not content with a Q Award last year for best new product in fresh produce, Steve’s Leaves has just won the prestigous world Dieline Award for pack design.  Announced at the Dieline conference in Chicago, this put’s us amongst previous winning brands such as Coca-Cola famed for their iconic brand designs.